Pinocchio re-imagine the world:
towards a sustainable energy
PINOCCHIO re-imagines THE WORLD is a three-year project about environmental education and sustainability, for children attending the third, fourth and fifth form.
The three topics discussed are: recycling, energy and sustainability in everyday's ethical household choices.
The first level: PINOCCHIO MAKES THE DIFFERENCE
The second level: PINOCCHIO SAVES ENERGY.
The third level: PINOCCHIO IMPROVES THE ENVIRNOMENT.
Official Partner of the SEE Campaign
A project under the strategy umbrella of the Italian Ministry for the Environment, Land and Sea
November, 2008 - May, 2012
The project Pinocchio makes the difference aims to promote and raise awareness about urban solid waste collection and recycling among children. Pinocchio is the project testimonial, as he appeals to children’s imagination, and identifies a positive image of waste recycling. The action is targeted to primary school 3rd forms pupils, their teachers and families, and to municipalities, organisations in
charge of urban waste management as well.
Activities in the project framework are: creative workshops and e-learning activities supported by the use of an especially created school diary and a website. The function of the school diary as an educational tool, to be enhanced in this function by its coordination with a specifically structured website, is the basic innovative feature of the project. No new book or didactic tool is needed: just a new shape of what children already use at school and home, every day.
In school year 2009-2010, 2010-2011 participants have learnt the need and acquired basic skills for waste reduction, collection and recycling. This pilot project has an area of 24 municipalities between Tuscany and Emilia (Italy) as geographical scope. Its mechanism is structured to possibly repeat and extend it on national or European level. At the end of this phase, youth leadership will be fostered by using some of the children’s work to promote waste collection and reduction in the towns where those children live, and by appointing some pupils from each school as Young Green Ambassadors as well.
In school year 2011-2012, a project on sustainable energy is to be implemented as an evolution of the current activity. It will be focused on awareness in the use of energy by pupils and their families at school and at home, on a national or wider level. Furthermore, some pupils from each school as Young Energy Ambassadors of their school. We plan to launch this further phase during the 4th edition of the EU Sustainable Energy Week. Website will be added with new functions and contents to support this phase as well.
Energy related results of Pinocchio Makes the Difference: towards a Sustainable Energy Society are: to extend differentiate waste collection; to increase reuse of obsolete products or production of materials from waste; to increase citizenship awareness about component materials and packaging of products, as well as about sustainable energy (energy efficiency, energy savings), in order to make citizens more selective in their purchasing decisions and choices; to reduce urban waste management costs and CO2 emission in general.
Expected environmental impact is: lower percentage of waste disposal by dumping or incineration, the latter with consequent lowered CO2 and other harmful emissions; increased recovery of resources from waste, instead of environment exploitation to obtain raw materials.
Project Promoters
Fondazione Nazionale Carlo Collodi, Cosea Ambiente SpA
Co-Supporter
Monte dei Paschi di Siena Bank Foundation
Patronages
Ministry for the Environment, Land and Sea, Ministry of Education, University and Research, Regional Administration of Tuscany, Regional Administration of Emilia Romagna, Provincial Administration of Pistoia, Provincial Administration of Bologna, Municipality of Pescia, Bologna – Emilia Romagna ATO 5, Central Tuscany ATO